Terms of Service

Last updated: 7 October 2026

1. About these terms

These terms apply to your use of middlemo.co and to the services provided by MiddleMo, a company based in Cairo, Egypt ("MiddleMo", "we", "us"). If we agree a written proposal, order or contract with you, that document applies to the engagement, and if it conflicts with these terms, it prevails. By using the website or asking for our services, you accept these terms.

2. What we provide

We build and run audience analytics, reports, data assistants and internal tools for content teams and agencies. The scope, timing and fees of each engagement are set out in a proposal or order that you accept.

3. Free benchmarks and demos

A free benchmark or demo is based on publicly available information about the channels you name. It is provided as it is, to show what our services can do, and it is not a recommendation to take any particular decision. Public data is limited, so it will not include figures that only the account owner can see, such as watch time or audience details.

4. Pilots and fees

A pilot has the scope and fixed fee stated in its proposal. Unless the proposal says otherwise, a pilot starts when the access we need has been granted, and it consists of setup followed by a period of live data collection and a first report. Fees are payable as stated in the proposal. Delays caused by platform approvals or by access not being granted do not count against the delivery dates.

5. Your accounts and access

• You confirm that you own the accounts you connect, or that you are authorised to connect them.
• You are responsible for complying with the terms of each platform, including those of YouTube, Meta and TikTok.
• You can withdraw our access at any time through the platform's settings or by writing to us.
• We access your accounts only for the engagement and only with the permissions you grant.

6. Your data and our work

Your data stays yours. This includes the data we collect from your accounts, the files you give us, and the configuration we create for you. We handle personal data as described in our Privacy Policy.

We keep ownership of our software, models, methods and know-how, including any reusable components we build while working for you. Unless a written agreement says otherwise, you receive a licence to use the reports, dashboards and tools we deliver to you for your own business, for as long as the engagement lasts and for the reports you have received after it ends. If you need to own custom work outright, we will agree that in writing, and it may be priced differently.

7. Confidentiality

Each of us will keep the other's non-public information confidential and use it only for the engagement, unless the law requires disclosure. Public data and information that was already known or becomes public through no fault of the receiving party are not confidential.

8. Automated output and accuracy

Our services use artificial intelligence to label comments, transcribe speech and answer questions. This output can contain errors. Please check important figures and conclusions before you rely on them. Where we show an answer, we also show the query behind it so that it can be checked.

9. Third-party platforms

Our services depend on platforms we do not control. Platforms can change or limit their data access, or withdraw it, and this can affect what we are able to deliver. We will tell you if that happens and agree a sensible way forward, but we are not responsible for changes made by the platforms.

10. YouTube API Services

Features that use YouTube data are provided through YouTube API Services. By using them, you agree to be bound by the YouTube Terms of Service. See also the Google Privacy Policy.

11. Acceptable use

You must not use our services to break the law or a platform's rules, to harass or profile individual people, or to try to get access to data that you are not entitled to see.

12. Our responsibility

We will provide the services with reasonable skill and care. We do not promise any particular result, such as audience growth, revenue or sponsorship. To the extent the law allows, we are not liable for indirect or consequential loss, or for loss of profit, and our total liability for any claim is limited to the fees you paid us for the service the claim relates to in the three months before the claim arose. Nothing in these terms limits liability that cannot be limited by law.

13. Ending an engagement

Either of us may end an engagement by written notice, as stated in the proposal. When it ends, we stop accessing your accounts and delete your data as described in the Privacy Policy, unless you ask us in writing to keep it. Fees for work already done remain payable.

14. Governing law

These terms are governed by the laws of the Arab Republic of Egypt, and the courts of Cairo have jurisdiction, unless we agree otherwise in writing.

15. Changes

We may update these terms. The date at the top shows when they last changed. A change does not alter the terms of an engagement already agreed in writing.

16. Contact

MiddleMo, Cairo, Egypt. Email: hello@middlemo.co.