Privacy Policy

Last updated: 7 October 2026

1. Who we are

This policy is issued by MiddleMo, a company based in Cairo, Egypt ("MiddleMo", "we", "us"). We build and run audience analytics, data assistants and internal tools for content teams and agencies. You can reach us at hello@middlemo.co.

2. What this policy covers

It covers three groups of people: visitors to middlemo.co, people and organisations who ask us for a benchmark or demo, and clients who connect their social media accounts to our services. It also covers the personal data that appears inside the content we analyse, such as public comments.

3. Information we collect

3.1 Visitors to this website

• Messages and email addresses you send us.
• Standard server logs kept by our hosting provider, such as IP address, browser type and the pages requested.
• This site loads its fonts from Google Fonts, so your browser contacts Google when a page loads. We do not use advertising cookies or third-party analytics on this site at the time of writing.

3.2 Public information about channels, for benchmarks and demos

When you ask for a benchmark or demo, we look at publicly available information about the channels you name and any comparison channels, such as video titles, publication dates, view, like and comment counts, and public comments. We collect it through the official programming interfaces of the platforms. We keep this public data for no longer than 30 days unless we refresh it, and then delete it.

3.3 Data from accounts you connect

If you become a client and authorise us to access an account, we receive the data that the platform makes available for that account under the permissions you grant. Depending on the platform and the permissions, this can include:

• basic profile information about the account;
• posts and videos, with their titles, captions, dates and links;
• performance figures such as views, likes, comments, shares, reach, watch time and retention;
• follower figures and aggregated audience statistics, such as country, age range and gender;
• comments left on the account's content.

We only request the permissions we need to provide the service you asked for.

3.4 Files you give us

You may send us audio, video, exports or documents, for example to produce transcripts or to load history that a platform does not provide. We use them only for your engagement.

4. How we use information

• To prepare benchmarks, dashboards, reports and answers to your questions about your data.
• To transcribe recordings you provide, and to label comments by sentiment, topic and request.
• To build and run internal tools you have asked for.
• To keep the service secure, fix faults and answer your messages.

We do not sell personal data. We do not use data from your accounts for advertising, and we do not use one client's data for another client. Each client's data is kept in a separate database with separate credentials.

Comments are analysed in aggregate. We store commenters only as identifiers supplied by the platform, and we do not build profiles of individual commenters or contact them.

5. YouTube API Services

Our services use YouTube API Services. By using features that rely on YouTube data, you agree to be bound by the YouTube Terms of Service. Google's handling of data is described in the Google Privacy Policy.

If you have connected a YouTube channel to us, you can revoke our access at any time in your Google security settings at security.google.com/settings/security/permissions. Once access is revoked, we stop collecting data from that channel.

6. Instagram, Facebook and TikTok data

We access data from these platforms only through the platforms' official interfaces and only for accounts whose owner has authorised us. You can withdraw that authorisation at any time from the platform's own settings (for example, the apps and websites settings of your Instagram or Facebook account, or the security and permissions settings of your TikTok account), or by writing to us. When access is withdrawn, we stop collecting new data. We handle data already collected as described in sections 9 and 10.

7. Service providers and artificial intelligence

We use trusted providers to run the service. They process data on our instructions and only for our service. They include cloud hosting and database providers, a speech-to-text provider for transcripts (currently Deepgram), and a language-model provider that labels comments and answers questions about your data (currently Google, through its Gemini models). Content sent to these providers is limited to what the task needs, for example the text of a comment or an audio recording you supplied. Providers may change, and we will update this policy when they do.

8. Sharing

We do not share your data with other clients. We share it with our service providers as described above, with people you ask us to share it with, and where the law requires it.

9. Retention

• Public data for benchmarks and demos: deleted or refreshed within 30 days.
• Client data: kept for as long as the engagement lasts, and deleted within 30 days after it ends unless you ask us in writing to keep it longer.
• Messages to us: kept for as long as needed to deal with your request and our business records.

10. Data deletion instructions

You can ask us to delete the data we hold about you or your accounts at any time.

1. Send an email to hello@middlemo.co with the subject "Data deletion request".
2. Tell us which account or channel it concerns and, if you are a client, the name of your organisation.
3. We will confirm that we received your request, delete the data within 30 days, and confirm when it is done.

You can also withdraw our access to your accounts directly in each platform's settings, as described in sections 5 and 6. Withdrawing access stops new data from being collected. It does not delete data we already hold, so please send a deletion request as well.

11. Security

We use technical and organisational measures that are appropriate to the data we handle, including separate databases and credentials for each client, access limited to people who need it, read-only access for the assistant with questions logged, and encrypted connections. No system is completely secure, and we cannot guarantee absolute security.

12. Your rights

Depending on where you live, you may have the right to know what data we hold about you, to have it corrected or deleted, to object to or restrict how we use it, and to receive a copy. We handle personal data in line with applicable data protection law, including Egypt's Personal Data Protection Law (Law No. 151 of 2020). To use any of these rights, write to hello@middlemo.co. We aim to respond within 30 days.

13. International processing

Our providers may process data in countries other than Egypt. Where we transfer personal data, we take steps to make sure it stays protected.

14. Children

Our services are for businesses and are not directed at people under 18. We do not knowingly collect personal data from children, apart from public comments that may appear on content we are asked to analyse.

15. Changes to this policy

We may update this policy. The date at the top shows when it last changed. If a change is significant, we will tell our clients directly.

16. Contact

MiddleMo, Cairo, Egypt. Email: hello@middlemo.co.